Privacy Policy

1. Information We Collect

We collect only the information needed to operate, support, improve, and monetize our Games. We do not access your contacts, phone book, calendar, messages, photos, or social network profiles.

Information you provide to us

If you contact us for support, we receive the information you choose to include, such as your email address and the contents of your message. Our Games generally do not require you to create an account or provide your name.

Information collected automatically

• Device and advertising identifiers, such as the advertising identifier your mobile operating system provides.
• Device and technical information, such as device model, operating system and version, language, region, time zone, and IP address.
• Gameplay and usage data, such as levels played, scores, session length, in-game events, and settings.
• Diagnostic and crash data, used to identify and fix stability problems.
• Purchase information, such as which in-app purchases you make and a transaction or receipt identifier. Payment is processed by the app store; we do not receive or store your payment card or bank details.

Approximate location

We and our partners may infer your approximate location (for example, your country or region) from your IP address or device settings, mainly for analytics and to serve appropriate advertising. We do not collect precise GPS location.

2. How We Use Information

• To operate, maintain, and improve the Games and develop new features.
• To analyze usage and performance and to diagnose and fix crashes and bugs.
• To display and measure advertising, including through our advertising partners.
• To measure the effectiveness of our marketing and understand where installs come from (attribution).
• To process and deliver in-app purchases and restore previous purchases.
• To respond to your support requests.
• To comply with legal obligations and enforce our terms.

3. Advertising and Advertising Identifiers

Our Games are free to play and supported by advertising. We work with third-party advertising networks through a third-party advertising mediation platform. To show and measure ads, we and our advertising partners process your advertising identifier together with limited device and usage data.

Some advertising is personalized, meaning it is based on your interests and activity across apps and services. Other advertising is non-personalized (contextual). Our advertising partners act as independent parties for personalized advertising and handle your data under their own privacy policies.

Your choices

• By contacting us: email support@bluebagstudios.com and ask us to stop sharing your information for personalized advertising (a “Do Not Sell or Share” request). We will honor your request.
• On your device: you can reset or limit your advertising identifier at any time through your device settings (“Limit Ad Tracking” / “Reset advertising identifier”), and on iOS you can decline tracking when prompted. Limiting your advertising identifier reduces or prevents personalized advertising.

Note: turning off personalized ads does not change the number of ads you see — only whether they are tailored to your interests.

4. Your California Privacy Rights

If you are a California resident, you have the right to opt out of the “sale” or “share” of your personal information as those terms are defined under California law. As explained in Section 3, we share advertising identifiers with advertising partners for personalized advertising.

To opt out, email us at support@bluebagstudios.com with the subject “Do Not Sell or Share My Personal Information,” and we will honor your request. You can also limit personalized advertising through your device's advertising identifier settings as described in Section 3.

California residents also have the right to know what personal information we collect, to request deletion, and not to be discriminated against for exercising these rights. The categories of personal information we may collect are: identifiers (such as device and advertising identifiers and IP address); commercial information (such as in-app purchases made); internet or other electronic network activity (such as in-game usage data); approximate geolocation; and inferences drawn from this information for advertising.

5. Analytics

We use third-party analytics and crash-reporting tools to understand how our Games are used, to measure stability, and to test and improve features. These providers process data on our behalf and in accordance with their own privacy policies.

6. Attribution and Marketing Measurement

We use a third-party attribution provider and our advertising networks to measure where installs come from and how our marketing campaigns perform. This helps us understand which channels are effective. Attribution relies on advertising identifiers and limited device and event data, and does not identify you by name.

7. Third-Party Services

Our Games rely on third-party service providers to function. These fall into the following categories, and each provider processes data under its own privacy policy:

• Advertising networks and an advertising mediation platform, used to show and measure ads.
• Analytics and crash-reporting providers, used to understand usage and improve stability.
• An attribution and marketing-measurement provider, used to understand where installs come from.
• Your device's operating system and app store, which provide the advertising identifier, tracking-permission controls, and in-app purchase and payment processing.

We encourage you to review the privacy policies of these providers where they make them available.

8. Children's Privacy

Our Games are not directed to children under the age of 13 (or the minimum age required in your jurisdiction, such as 16 in parts of the European Economic Area). We do not knowingly collect personal information from children below that age. If you believe a child has provided us with personal information, please contact us at support@bluebagstudios.com and we will take reasonable steps to delete it.

9. Data Retention

We retain information for as long as needed to provide the Games and for the purposes described in this Policy, and thereafter as required to comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your information as described in Section 10.

10. Your Rights

Depending on where you live, you may have the right to access, correct, delete, restrict, or object to the processing of your personal information, to request portability, and to withdraw consent at any time. Withdrawing consent does not affect processing carried out before withdrawal.

To exercise these rights, email us at support@bluebagstudios.com. You also have the right to lodge a complaint with a data protection authority.

11. International Data Transfers

We are based in the United Arab Emirates, and our service providers may process data in other countries, including the United States and the European Union. Where required, we take steps to ensure appropriate safeguards are in place for such transfers.

12. Tracking Permission (iOS)

On iOS, we ask for your permission through the operating system's tracking-permission prompt before using your advertising identifier to track you across apps and websites owned by other companies. If you do not grant permission, we do not use your advertising identifier for that purpose.

13. Data Security

We use reasonable physical, electronic, and procedural safeguards to protect the information we process, and we limit access to those who need it to operate and improve our Games. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

14. Opt-Out and Uninstalling

You can stop all collection of information by a Game by uninstalling it using the standard process for your device or app store. You can also limit or reset your advertising identifier in your device settings, decline tracking on iOS, or email us at support@bluebagstudios.com to opt out of personalized advertising.

15. In-App Purchases

Some of our Games offer one-time in-app purchases, such as removing ads or buying in-game currency. We do not offer subscriptions.

Payments are processed by the app store, not by us. We do not collect or store your payment card or bank details.

We may receive limited transaction information, such as the item purchased and a transaction or receipt identifier, in order to deliver your purchase, restore purchases, and help prevent fraud.

If you purchase an ad-free option, we stop serving ads in that Game. We may still process limited data to operate the Game and for analytics and attribution.

Refunds and purchase history are managed through the app store under its terms.

16. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date above. Your continued use of the Games after changes take effect signifies your acceptance of the updated Policy. Please review this Policy periodically.

17. Contact Us

If you have any questions or requests regarding this Privacy Policy or your personal information, contact us at:

Blue Bag Gaming and Publishing FZCO
Email: support@bluebagstudios.com

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